Communicating the ROI of Content
Nate Turner and Derek Flint
In this episode:
Nate and Derek are back in the next episode of Ten Speed's Content That Grows podcast to talk about how marketers communicate ROI at their respective SaaS companies.
From progressing your understanding of ROI and monitoring leading indicators, to discussing specific metrics, they cover a wide array of helpful advice for any content marketer to use.
Key moments in the conversation:
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1:20
What ROI often means at SaaS companies
8:30
Discussing ROI in an economic downturn
12:15
Evaluating if content marketing is delivering an acceptable ROI
18:15
What to understand if there isn't a direct tie to revenue
29:00
What to come prepared with when pitching a content initiative
