Simplifying Content Distribution
In this episode, Nate and Ryan discuss simplifying content distribution. They highlight the common reasons why companies struggle with distribution, such as lack of bandwidth, fear of not having the expertise, and overcomplicating the process.
They emphasize the importance of having a schedule and incorporating distribution into the content creation process. They also suggest starting with one channel and gradually expanding, repurposing content, and measuring success through diverse metrics.
Key moments in the conversation:
02:19
The Power of Repurposing Content
04:19
Starting with What You're Good At
08:03
Simplifying Distribution for More Reach
19:12
Having Content for the Next Question
24:17
Balancing Quality and Risk in Distribution
29:41
Measuring Success Across Channels
33:57
Moving Between Owned and External Channels
