The Best WordPress SEO Agencies: A Guide for B2B SaaS

Imagine how great it would be if winning the number one position on the search engine results page (SERP) was as easy as adding the right SEO plugin to your website. Marketers would do anything to score that plugin and beat their competitors. 

But it’s not that easy. Moving up the Google ranks takes skill and patience. Few companies can dedicate the time and resources to mastering the latest SEO updates and best practices (especially when the algorithm changes constantly). 

That’s why WordPress SEO agencies can be strategic partners. These agencies specialize in SEO and staying ahead of the latest trends. They can help you create an effective SEO strategy and avoid the headaches of chasing after search rankings. 

How SEO agencies support B2B SaaS businesses

The B2B SaaS marketplace is swimming with competitors. As technologies and customer demands evolve, these companies need a way to stand out. With a strategic SEO plan, B2B SaaS companies can rise to the top when people search for products and services like theirs. 

SEO content is no longer a nice-to-have — it’s an essential tool for every business. Out of the billions upon billions of web pages out there, just .07% get more than 1,000 visits per month, while a whopping 96.55% get zero monthly traffic.

A thorough SEO strategy can get your brand in front of a wider audience. After all, 86% percent of consumers say that search engines are still the best way to get information. It can also help position your company as a credible and trusted authority. 

But it’s not just about producing content with on-page optimization. An effective strategy should account for managing technical SEO and the intricacies of WordPress. Finding a digital marketing agency that can do both things well is rare. 

Developing an actionable SEO strategy 

Your SEO strategy shouldn’t be a carbon copy of your competitor’s SEO campaign. You have to tailor it to your business and your unique selling proposition (USP), audience, niche, and business goals. 

When working with an SEO agency, your strategy is a clean slate. Agencies take the time to customize an SEO strategy to your needs and objectives. They conduct keyword research using the most powerful SEO tools in the industry, analyzing the data and comparing it to your current state. 

Working with an agency, you also have more brainpower for ideation. SEO agencies have valuable data in their back pockets and can help you figure out how to take advantage of untapped opportunities. They can see what’s trending in your industry and suggest ways to make those trends work to your advantage.  

Some companies try to create an SEO strategy on their own, but without specialized SEO experts, their approaches usually fall flat. Even if they have a team member who knows a little about SEO, that knowledge is often outdated. 

SEO never stops evolving — Google alone makes thousands of algorithm tweaks every year. Staying ahead of the nonstop changes can be overwhelming to teams that lack dedicated SEO expertise. 

Building a strong online presence can take months or even years. But in the B2B SaaS industry, persistence is worth it. An actionable SEO strategy gets your business in front of the right target audience, helping you attract qualified leads actively searching for solutions to their challenges. 

B2B SaaS companies have to make a name for themselves online — while demonstrating they can provide value in a marketplace filled with options. 

Supporting strategy execution 

Before creating SEO content, you need a detailed brief. The brief will help ensure you’re writing with search engine optimization in mind, while also developing content that resonates with your target audience. 

Most SEO agencies use briefs to frame their strategies and supporting content. Briefs generally include a plan for link building, off-page SEO, and on-page SEO optimization, as well as a strategy for execution. 

Agencies identify opportunities to naturally structure your content to appeal to the search engines. If there’s content on other parts of your website that can help make the user experience more cohesive, they’ll make recommendations for internal linking. 

This is where many companies hit a wall with content creation. They might be able to use Wordpress SEO plugins and other keyword tools to create high-quality, SEO-friendly content. But when it’s time to strategically incorporate links and build effective content funnels, they spin their wheels. 

Having the time and knowledge to perform these tasks is foundational to your SEO efforts — and the best B2B SEO agencies can take this work off your shoulders, while improving your conversion rates. 

Providing expertise on the latest trends

SEO trends come and go. Strategies that once propelled companies to the top of the search engine rankings — black hat SEO and keyword stuffing, to name a few — are frowned upon today. 

Unless you’re researching SEO best practices daily, you’re likely missing trends and opportunities for your business. You could also be unintentionally harming your website’s performance. 

Your SEO agency keeps you ahead of those changes. SEO consultants closely monitor search engine algorithm updates so your website is compliant and optimized. 

When technologies that might impact your business and SEO rankings emerge, they can help you come up with a plan for implementing them in your marketing strategy. Similarly, they can help you make quick pivots when needed. 

Earlier this year, Google leaked sensitive information on how it’s de-prioritizing technical SEO, factoring in user experience to determine a website’s ranking, and rewarding content that gets to the point faster. SEO agencies like Ten Speed jumped on the information and immediately began using it to refine their SEO tactics. 

Maximizing the value of existing content 

Creating new content can positively impact your site’s SEO. But that doesn’t mean you have to start from scratch every time. Most companies have a plethora of existing content they can repurpose to spawn new ideas. 

For example, you could: 

• Create a blog post from a podcast or webinar. 
• Generate social media posts from a blog post. 
• Turn a blog post into an infographic using standout facts and information. 
• Transform your case studies into testimonials.

Transforming proprietary data into a compelling story 

Ever think about all the data you collect in your business? You’re probably sitting on a gold mine of insights that consumers and partners would love to see. 

Businesses often enlist agencies’ help with taking these insights and creating proprietary research reports. If you’re looking to establish your credibility, a research report can boost your score on the trust meter. 

Research reports offer insights ChatGPT can’t even come close to providing. They also generate backlinks to your website, which means more potential visitors can get to know your brand and services. 

But research reports require time and expertise to produce. You have to check facts and gather data from other sources to avoid bias. If your business focuses on a niche in the market, you may lack the data to paint a broader picture of your subject. 

This is why SEO agencies are often better equipped to produce research reports. They have both the time and experience to dedicate to helping you package all your valuable insights. 

Understanding the need for a partner with WordPress expertise 

WordPress is among the more user-friendly content management systems. But you’re still likely to encounter some challenges working with any CMS. 

For example, it can be frustrating to make updates when you’re working within an existing site structure. Customizations like themes and templates can make it difficult to apply the changes you want to your site. And while the CMS does offer some useful SEO plugins, if you lack WordPress knowledge, you may not use them properly. 

Then there’s the challenge of managing a large-scale WordPress website. Some companies have thousands of pages on their sites. Can you imagine how much time it would take to manage it all on your own, especially without WordPress SEO experts on your team? 

A WordPress SEO company can help you navigate these common challenges. You don’t have to guess which plugins are best for your site and how to update a template to fit your content — because you have experts handling it for you. 

5 best WordPress SEO agencies

If you’ve decided it’s the right time to find an organic growth agency that specializes in WordPress SEO services, let’s explore the options. Below, we’ve put together a list of agencies to consider, with a special focus on their primary service offerings and ideal business partners.  

1. Ten Speed 

Ten Speed is an organic growth agency dedicated to helping B2B SaaS companies increase brand awareness, authority, engagement, and conversion rates. We specialize in giving smaller teams the organic growth strategies they need to gain traction quickly, even if they lack the internal firepower and expertise. 

Service offerings: 

• Full-service SEO, including strategy, research, content creation, and reporting 
• Content marketing that encompasses thought leadership, product content, optimized content, and content distribution 
• Strategy audits, content audits, SEO audits, and migration audits 

Ideal business size: 

• Series A through Series C startups with a product-led growth approach and a long-term goal of building a growth engine 

2. Directive 

Directive Consulting is a SaaS marketing agency that helps SaaS marketers go from MQLs to a qualified pipeline. Directive specializes in customer generation and deploying the strategies and tactics to fill the pipeline and grow predictable revenue, not just generate leads. 

Service offerings: 

• Content and SEO 
• CRO and performance design 
• Paid media
• Marketing ops 
• Go-to-market strategy 

Ideal business size: 

• ROI-driven B2B and enterprise firms that want to scale their business 

3. iPullRank 

iPullRank focuses on aligning technical SEO and content strategy to drive results through its digital marketing services. The agency’s productized service model is designed to ensure clients get the organic search results they pay for. 

Service offerings: 

• Audience research 
• Content strategy and marketing 
• Technical SEO 
• Generative AI services 
• Content engineering 

Ideal business size: 

• Enterprise and mid-market brands 

4. Siege Media 

Siege Media is an organic growth agency that drives growth through SEO, content marketing, and PR. Through each of its SEO-focused, customer-driven services, Siege Media gives clients the traffic, links, and rankings to drive exponential growth. 

Service offerings: 

• Content strategy and creation 
• Technical SEO 
• Link building 
• Content marketing 
• Website design 

Ideal business size: 

• Enterprise companies in the SaaS, fintech, and ecommerce industries 

5. Straight North 

As a full-service digital marketing firm, Straight North leverages data, tech, and exceptional services to deliver revenue growth. They offer a customized mix of online marketing, including SEO, paid advertising, web design, website development, and creative services, to increase lead generation and ecommerce revenue. 

Service offerings: 

• SEO 
• Paid advertising 
• Web design and development 
• Creative services 

Ideal business size: 

• B2B and B2C organizations of all sizes 

Making the final decision about which agency to partner with 

When it’s time to choose an SEO agency, consider their experience and previous work with businesses like yours. Are they familiar with your industry and your target audience? Do they have a successful track record of achieving results for similarly sized businesses and customizing a strategy to fit your unique niche? 

Agencies that know your industry and niche inside and out can help you generate the results you’re looking for more quickly. 

Since budget is probably also top of mind, you’ll want to explore each agency’s services and how they package them. Does one agency offer a package that checks most of the boxes on your list, or is pricing structured so you pay for each service individually? How does each agency ensure clients are getting the results they pay for? 

While you’ll want to steer clear of bottom-dollar agencies that promise you the moon, you should have a clear idea of what to expect.

Book a call to learn how Ten Speed can help optimize your WordPress site 

Ten Speed is a top choice for B2B SaaS companies who want more than just clicks. We help you focus on the right ICP and produce more high-quality content for those potential clients, not just the SERPs. Businesses that want more impact from their website traffic turn to Ten Speed for our laser focus on growing organic traffic.

Whether you use the WordPress platform or an alternative CMS, we have the experts you need. Ten Speed works with companies that use a variety of content management systems. Our SEO team can help you navigate the nuances of your CMS to build your authority and get more conversions from your content. 

Let’s schedule a call to discuss your biggest SEO challenges and how we can help you boost your online visibility to drive more qualified leads!